DALLALI.

Dallali is a real estate buying app built with a simple goal: making it easier to buy and sell property. With real estate prices rising rapidly across Iraq, Dallali aims to bring more structure and transparency to the market while making the process easier for everyone involved.

I had the opportunity to work with Ali on the branding, taking the project in a heavily tech-inspired direction that felt like a natural fit for the app and its audience.

While most real estate brands lean heavily into luxury, elegance, and overly polished visuals, we wanted to take a different approach. Instead of trying to make Dallali feel expensive, we focused on making it feel simple, practical, and easy to use.

The result was an identity built around clarity and functionality—bringing a more modern, tech-driven feel to a category that often feels traditional and complicated.

So many ideas were generated for the logo during the early stages of the project. I explored different directions, sketched out the strongest ones, and pushed each concept through a lot of trial and error.

After plenty of iterations, adjustments, and a few ideas that simply didn’t make the cut, we finally landed on one that felt right for Dallali.

Sometimes, the best idea isn’t the first one, it’s the one you arrive at after exploring everything else.